Something about this company

The soap:

When I was a kid, this was the soap I used.  My dad made it and sold it, so it was the only stuff we had around the house.  When I grew up and moved away I was finally put into the position of using other soap.  Probably like most 18 year old guys I had never thought a lot about soap before, but suddenly I was obsessed with soap.  Not in a good way.  I was obsessed with how bad everything was that I tried. 

Before long, every time I took a trip back home I would stock up on as much soap as I could, because whenever I ran out, my life got noticeably worse.  That's not hyperbole.  I had never thought twice about soap before, or even considered that the soap my dad made was good.  It's just what I thought soap was.  But now I've realized that a lot of people think of soap as a very different thing: a strange smelling, chalky, sticky sort of thing that makes you want to wash your hands again just to get it off.

A sales method I rejected:

I studied music for 4 years and then spent a year in training as a financial advisor, and not to bash any good financial advisors out there, but I found many of the 'sales techniques' we learned to be disingenuous or manipulative, especially when someone's retirement savings were on the line.  We were chastised if we ended a sales call even after repeated "no's."  I decided that I was done with that sort of thing.

The soap and the sales method I adopted:

After another stint of trying to figure out what to do with myself, eventually the pieces came together for me.  There was only one thing I could learn how to make and that I knew with certainty would benefit people: the soap from my childhood.  And the sales techniques would only ever need to go skin deep.

The sales pitch could be something like, "Do you need soap?"

My old employers would have said that's a bad sales pitch because it gives you the option of saying no.

...But it's a free country, after all.  Do you need soap?